Jul 2026 | Hyder Khan, Ainexo
Evaluating marketing agencies: past the case study slides
Impressive case study numbers can be selectively presented or lack context - what actually reveals a trustworthy agency is transparent reporting practice and account ownership terms, verifiable before you sign anything.
This guide gives concrete questions to ask before committing to a marketing retainer.
Why account ownership is the question most businesses skip
Some agencies run campaigns through their own ad accounts, meaning you lose pixel data, audience history, and campaign learnings the moment you switch providers - a genuinely trustworthy agency sets everything up in your own accounts from day one.
We explain what to verify before signing any marketing agreement.
What's included
- Questions to verify account ownership before signing any retainer
- How to evaluate case study claims critically, not just impressively
- Reporting transparency - does data come from your own accounts, or a vendor dashboard
- Red flags - guaranteed results, unusually low retainer pricing, vague reporting
Our process
1. Ask about account ownership
Confirm campaigns will run in your own ad accounts, which you retain regardless of agency changes.
2. Verify reporting transparency
Confirm reporting comes from your own analytics accounts, not a vendor-controlled dashboard.
3. Evaluate case studies critically
Ask for verifiable specifics rather than accepting impressive but unverifiable numbers.
Pricing
Marketing retainer pricing varies widely - transparency in reporting and account ownership matters more than price alone. Range: Rs - indicative, final quote after discovery. Request a quote or WhatsApp +92 324 2991303.
Industries we serve
Pakistani businesses evaluating digital marketing agencies before committing to a retainer.