Real-Only policy
Use real client narratives only when approved. Until then, mark pages as Illustrative placeholder — never invent revenue, traffic, or ROI percentages.
Required sections
- Client Challenge — problem, constraints, non-goals
- Solution — what was built and why
- Technologies Used — stack and integrations
- Results — only measured outcomes (or “pending measurement”)
- Key Takeaways — reusable lessons for buyers
Status labels
- Real — verified delivery narrative approved for publication
- Placeholder — structural example; not a claim about a named client’s metrics
Start here