Measure what search engines actually report. This playbook tells your team what to watch — it does not invent KPIs.
Properties to connect
- Google Search Console — property for https://ainexoai.com/ · submit sitemap.xml
- Google Analytics — sitewide events for quote, meeting, contact
- Bing Webmaster Tools — import GSC or verify + submit sitemap
Weekly monitor
- Index coverage / pages with reasons (exclude intentional noindex)
- Top queries: impressions, clicks, CTR, position
- Pages losing clicks — check intent match and title/meta
- Core Web Vitals (field data) on templates that matter
Monthly decisions
Use Monthly Review to prioritize fixes, cluster expansions, and content calendar slots. Pair with Growth Analytics for business framing.
Conversion lens
Organic success is not traffic alone — track qualified leads into CRM via Real-Only capture (quote, contact, meeting). No fake lead dashboards.
FAQ
Where do metrics come from?
Only official Google Search Console, Google Analytics, Bing Webmaster, and CrUX/CWV sources — never invented charts.
What if a dashboard shows huge traffic with no GSC data?
Treat it as invalid. AINEXO AI Real-Only policy rejects vanity numbers.