Amplitude Analytics Setup
Introduction - Amplitude analytics setup
Amplitude is built for product teams asking behavioral questions - which features drive retention, where users drop off in an onboarding flow, which cohorts convert best - rather than marketing-focused traffic metrics. Getting value from it depends entirely on a clean event-tracking taxonomy set up correctly from day one.
We design the event schema (what gets tracked, how it's named, what properties attach to each event) before writing any tracking code, since a messy taxonomy is the single biggest reason teams abandon product analytics tools within a few months.
Why the taxonomy matters more than the tool
Amplitude, Mixpanel, or any product analytics tool produces the same garbage-in-garbage-out result if events are named inconsistently or key properties are missing. We spend real time on taxonomy design specifically because retrofitting a messy tracking setup later is far more expensive than doing it right initially.
We scope tracking around actual product questions you want answered - not "track everything" which produces noise nobody uses.
What's included
- Event taxonomy design tied to your actual product questions
- Implementation across web and/or mobile SDKs
- Funnel setup for key conversion paths (onboarding, checkout, activation)
- Cohort and retention chart configuration
- Dashboard setup for your product and leadership team
- Documentation so new events get added consistently going forward
Our process
1. Define the questions
We start with what you actually want to know - activation rate, feature adoption, drop-off points - and design tracking backward from those questions.
2. Implement & QA
Tracking code goes into a staging build first, verified against Amplitude's live event stream before touching production.
3. Build dashboards & handover
Funnels, cohorts and dashboards get built for your specific questions, with documentation for your team to extend tracking later.
Pricing
A focused taxonomy covering your top 10-15 product events costs less than instrumenting an entire application surface at once. Range: Rs 25,000 - 120,000 - indicative, final quote after discovery. Request a quote or WhatsApp +92 324 2991303.
Industries we serve
SaaS product teams tracking activation and retention, mobile apps analyzing feature usage, and any product organization making data-informed roadmap decisions.