App Store Optimization ASO
Introduction - App Store Optimization
ASO is Amazon SEO's mobile equivalent conceptually, but with its own mechanics: App Store and Google Play rank apps on keyword relevance in the title/subtitle/description plus install velocity, ratings, and retention. Screenshots and preview videos matter more here than on most search results pages, since they're the main conversion driver once a user lands on your listing.
We optimize within your existing app store listing - no code changes required for most of this work, since it's primarily metadata, creative, and keyword strategy.
Why ASO needs platform-specific strategy
iOS and Google Play weight ranking factors differently - Google Play's algorithm considers the full description text for keyword relevance; Apple's App Store weighs the title and subtitle much more heavily with a limited keyword field. A single generic "ASO strategy" applied identically to both platforms underperforms compared to one tuned to each.
Review velocity and rating matter on both platforms - we'll recommend honest, policy-compliant ways to encourage reviews (in-app prompts at the right moment), not incentivized reviews that risk platform penalties.
What's included
- Keyword research specific to App Store and Google Play separately
- Title, subtitle and description optimization per platform
- Screenshot and preview video sequencing for conversion
- Rating/review prompt strategy (policy-compliant, no incentivized reviews)
- Competitor listing analysis for keyword gaps
- Monthly ranking and conversion rate tracking
Our process
1. Keyword & competitor research
We research actual search terms your target users use, and audit competitor listings for keyword gaps you can target.
2. Optimize listing & creative
Title, subtitle, description and screenshots get reworked per platform's specific ranking factors and character limits.
3. Monitor & iterate
We track keyword rank and conversion rate post-launch, adjusting creative or copy based on what's actually moving.
Pricing
Optimizing one platform (iOS or Android) costs less than a coordinated strategy across both. Range: Rs 25,000 - 120,000 - indicative, final quote after discovery. Request a quote or WhatsApp +92 324 2991303.
Industries we serve
Mobile app publishers on iOS and/or Android looking to grow organic installs without relying entirely on paid user acquisition.