Brand Identity Design
Brand identity built around your actual positioning
A brand identity is more than a logo - it's the visual system (color, typography, imagery style) that makes your business recognizable and consistent across your website, social media, and print materials.
We start by understanding your actual market positioning and audience before designing anything, so the identity reflects a real strategic choice, not just aesthetic preference.
Why positioning comes before visual design
A premium consultancy and a budget-friendly retail brand need genuinely different visual languages - color, typography, and imagery style all signal positioning whether you intend them to or not.
We ask about your actual target customer and competitive positioning before proposing any visual direction, rather than presenting generic mood boards disconnected from your actual market.
What's included
- A logo and visual identity built around your actual market positioning
- A documented color and typography system for consistent use across channels
- Brand guidelines your team or future designers can follow independently
- Source files in formats usable across web, print, and social media
Our process
1. Positioning discovery
We understand your actual target customer and how you want to be perceived versus competitors.
2. Design and iterate
Visual concepts get proposed and refined based on your feedback, tied back to the positioning work.
3. Deliver guidelines
You receive final files plus documented guidelines for consistent future use.
Pricing
Pricing depends on scope - a logo alone costs less than a full identity system with guidelines and multiple asset formats. Range: Rs 30,000 - 200,000 - indicative, final quote after discovery. Request a quote or WhatsApp +92 324 2991303.
Industries we serve
Pakistani startups and SMEs establishing or refreshing their visual brand identity.