Service

Data Analytics

Data Analytics Services - Ainexo

Off-the-shelf analytics tools stop at your website

GA4 and similar tools tell you a lot about website traffic, but nothing about what happens after a lead reaches your CRM, an order reaches your inventory system, or a support ticket reaches your team. Custom data analytics work connects those systems together so you can actually see the full picture - cost per lead through to closed sale, not just cost per click.

What we build

  • A dashboard pulling from your actual databases and tools (CRM, order system, ad platforms) into one view, instead of switching between five different logins
  • Custom metrics specific to your business - not generic e-commerce or SaaS templates that don't match how you actually operate
  • Role-based views, so a sales rep sees their own pipeline and a manager sees the aggregate, from the same underlying data
  • Scheduled reports (email/WhatsApp digest) for people who won't log into a dashboard daily but need the numbers anyway

Our approach

We start by asking what decision the dashboard is meant to inform - not what metrics sound impressive. A dashboard nobody uses to make a real decision isn't worth building, regardless of how good the charts look. This sometimes means the first deliverable is smaller than a client initially asked for, because we won't bill for vanity metrics dashboards.

Pricing

Rs 60,000-400,000 depending on number of data sources connected and complexity of the metrics/permissions model. Simple single-source dashboards (e.g., just CRM data) are at the lower end; multi-source real-time dashboards with role-based access are higher.

Related

Real-Time Analytics Dashboard · MERN Stack Development · Hire Software Developers · All services

Frequently asked questions

Can you connect data from multiple different tools?
Yes, if each tool has an API or exportable data - we scope which sources are realistically connectable during discovery, and tell you honestly if one requires manual export instead.
Do you use a specific BI tool, or custom code?
Depends on scope - Tableau or similar for some standardized reporting needs, or a custom MERN dashboard when you need tight integration with your own systems and role-based logic.
How is this different from just using GA4?
GA4 covers website behavior only. Custom analytics connects what happens after - CRM, sales, operations data - into one place.
What if we're not sure what metrics we actually need?
That's normal, and part of what discovery is for - we start from the decisions you're trying to make, not a generic metrics checklist.
Can non-technical staff use the dashboard?
Yes - dashboards are built for your actual team to read without needing to write queries themselves.
What does it cost?
Rs 60,000-400,000 depending on number of data sources and complexity of access control.
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