Ecommerce SEO
E-commerce SEO has different failure points than a marketing site
Store SEO usually breaks in a small number of predictable places: thin or duplicate product descriptions (especially with variant/size combinations), category pages that are just a product grid with zero unique text for Google to index, out-of-stock products left live with broken canonical logic, and platform-generated URLs that create duplicate paths to the same product. We start every engagement by checking these specific failure points before writing a single new page.
What we actually do
- Technical audit - crawl your store, find duplicate/thin product pages, broken canonicals, and indexation issues specific to your platform
- Category page rewrite - real, useful intro copy above the product grid so the page has something for Google to rank beyond a list of SKUs
- Product page templates - a structure your team can reuse for new products without needing us to write every single listing
- Schema markup - Product, Offer and Review schema so eligible listings can show price/availability in search results
- Platform-specific fixes - Shopify's automatic pagination/tag-page duplication, WooCommerce's default archive settings, or custom-cart URL parameter handling
Pricing
Initial technical audit and fix: Rs 40,000-150,000 depending on catalog size. Ongoing content/monitoring retainer: Rs 30,000-80,000/month. Catalogs under 50 products are usually a one-time project rather than an ongoing retainer.
Timeline expectations
Technical fixes show up in Search Console within 2-6 weeks. Ranking movement for competitive product categories realistically takes 3-6 months of consistent work - we won't promise faster, because platform algorithms don't move faster than that regardless of who's doing the SEO.
Related
SEO Services · E-commerce Development · All services
