Email Marketing Services
Most email marketing fails at list hygiene, not creative
The biggest lever in email marketing usually isn't clever subject lines - it's whether your list is segmented at all, whether your sending domain has a reputation that gets you into inboxes instead of spam folders, and whether the same message goes to everyone regardless of where they are in the relationship. We start with the unglamorous infrastructure work before touching design, because a beautifully designed email nobody's inbox actually receives doesn't convert.
What's included
- Sending domain setup and authentication (SPF, DKIM, DMARC) so your emails land in inboxes, not spam
- List segmentation based on real behavior - new subscribers, past customers, cart abandoners - not one list getting one blast
- Automated sequences: welcome series, abandoned cart, post-purchase follow-up, built once and running continuously
- Template design that matches your brand and renders correctly across the actual email clients your audience uses (which vary more than most people assume)
- Basic A/B testing on subject lines and send times where volume justifies it
Our process
1. Domain and deliverability audit
Before anything else, we check whether your sending domain reputation is healthy - a common, invisible reason campaigns underperform regardless of content quality.
2. List segmentation strategy
Based on your actual customer data - purchase history, engagement level, signup source - not a generic template segmentation that doesn't match your business.
3. Automation build
Sequences built once, tested with real data, then running continuously without manual triggering for every new subscriber.
4. Ongoing campaign support
Monthly or as-needed campaign creation, with performance data feeding back into segmentation refinement.
Pricing
Setup and initial automation: Rs 30,000-90,000. Ongoing campaign management (if needed beyond automation): Rs 15,000-40,000/month.
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