Google Analytics 4 Setup
Introduction - Google Analytics 4 setup
This sets up GA4 properly for your site - event tracking, conversion goals, and reporting - since GA4's event-based model is meaningfully different from the old Universal Analytics, and a lot of sites still have incomplete or incorrectly configured tracking that undercounts or miscounts what actually matters.
We configure tracking around the specific questions you need answered (which channels drive conversions, where users drop off) rather than accepting GA4's default setup, which misses meaningful events for most businesses out of the box.
Why default GA4 setup usually isn't enough
GA4's automatic event tracking covers basics (page views, scrolls) but usually misses your actual conversion events - form submissions, specific button clicks, e-commerce purchases with correct value tracking. Without custom event configuration, your reports look like they're working while actually missing the data that matters most for decisions.
We also configure this to work correctly alongside consent/privacy requirements, since incorrectly configured tracking can create both data-quality and compliance problems simultaneously.
What's included
- Custom event tracking for your actual conversion actions
- E-commerce tracking with correct transaction/value data if applicable
- Conversion goal configuration matched to your business questions
- Cross-domain tracking setup if you have multiple related domains
- Consent mode configuration for privacy compliance
- Dashboard setup so your team can find answers without digging through GA4's interface
Our process
1. Define what you need to measure
We start with your actual business questions - which channels convert, where users drop off - and work backward to required tracking.
2. Configure & test events
Events and conversions get configured and tested using GA4's debug view to confirm data is actually flowing correctly before relying on it.
3. Build reporting & handover
Dashboards get built for your specific questions, with documentation so your team understands what's being tracked and why.
Pricing
A standard marketing site setup costs less than e-commerce tracking with detailed transaction and product-level data. Range: Rs 15,000 - 60,000 - indicative, final quote after discovery. Request a quote or WhatsApp +92 324 2991303.
Industries we serve
Any business making marketing or product decisions based on analytics data, e-commerce sites needing accurate transaction tracking, and companies migrating from Universal Analytics who never fully completed GA4 setup.