Google Tag Manager Setup
Tag management done right, not just installed
Many websites have Google Tag Manager installed but misconfigured - duplicate pageviews, missing conversion events, or tags firing on the wrong pages - which means the analytics data looks complete but is actually misleading.
We configure GTM, GA4, and conversion tracking against a verified checklist, then test that events actually fire correctly rather than assuming setup worked.
Why misconfigured tracking is worse than no tracking
Bad data that looks legitimate leads to worse decisions than no data at all - a misfiring conversion tag might show inflated or deflated numbers that skew your actual marketing decisions.
We verify every tag and trigger actually fires as intended using GTM's preview mode, not just assume the configuration is correct once saved.
What's included
- GTM container setup with tags and triggers configured against a verified checklist
- GA4 configuration with conversion events that actually match your business goals
- Testing using GTM's preview mode to confirm tags fire correctly, not just assumed
- Documentation so your team understands what's being tracked and why
Our process
1. Audit current setup
We check existing tags for misconfigurations or gaps against your actual goals.
2. Configure and test
GTM, GA4, and conversion events get set up and verified using preview mode.
3. Document and hand over
You receive documentation explaining what's tracked and how to verify it yourself.
Pricing
This is typically a one-time setup fee, with optional ongoing monitoring available separately. Range: Rs 15,000 - 55,000 - indicative, final quote after discovery. Request a quote or WhatsApp +92 324 2991303.
Industries we serve
Pakistani businesses wanting accurate analytics and conversion tracking they can actually trust.