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LinkedIn Ads B2B Campaign Management

LinkedIn ads are expensive - which changes how they should be used

LinkedIn's cost-per-click typically runs well above Google or Meta, which means campaigns need tighter targeting and clearer offers to justify the spend. We're upfront about this from the first conversation: LinkedIn ads make sense for B2B products/services with a real deal size that justifies the higher acquisition cost, not for broad-reach brand awareness on a small budget.

What's included

Audience targeting by job title, company size, industry - the specific attributes that actually correlate with your real buyers, refined from initial assumptions using real campaign data
Ad format selection - single image, carousel, or lead gen forms (which capture leads without leaving LinkedIn, often improving conversion rate at the cost of lead quality context)
Conversion tracking connected to your actual CRM, not just LinkedIn's own reported "leads"
Ongoing bid and audience refinement based on which segments actually convert to real opportunities, not just click-through rate

Our process

1. Confirm this is the right channel

We ask about your real deal size and sales cycle before recommending LinkedIn ads - if the numbers don't support the higher cost-per-click, we'll say so rather than take the budget anyway.

2. Build targeted campaigns

Structured around specific buyer attributes, in your own ad account.

3. Monitor and refine

Weekly review of which audience segments and ad creative are actually converting, adjusting spend toward what works.

4. Report on real pipeline impact

Monthly reporting tied to actual sales pipeline data where possible, not just LinkedIn's own click/lead metrics in isolation.

Pricing

Management fee: Rs 30,000-80,000/month, separate from ad spend (paid directly to LinkedIn). Minimum realistic ad spend: Rs 80,000+/month given LinkedIn's higher cost-per-click.

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Frequently asked questions

Is LinkedIn advertising worth the higher cost per click?

Depends on your deal size - for B2B products/services with meaningful contract value, the higher cost is often justified by better-qualified leads. For low deal-size or broad awareness goals, we'll recommend a different channel instead.

What's the minimum budget to make this work?

Realistically Rs 80,000+/month in ad spend, given LinkedIn's cost-per-click - below that, campaigns rarely gather enough data to optimize meaningfully.

Do you use LinkedIn's lead gen forms or send traffic to our site?

Depends on your goals - lead gen forms often convert better since users stay on LinkedIn, but site traffic gives you more context and retargeting options. We'll recommend based on your setup.

How do you target the right people?

By job title, company size and industry attributes that correlate with your real buyers - refined over time using actual campaign performance data, not just initial assumptions.

Can you connect this to our CRM for real pipeline tracking?

Yes, where your CRM supports it - this gives a much clearer picture than LinkedIn's own reported lead numbers alone.

What does it cost?

Rs 30,000-80,000/month management fee, separate from ad spend paid directly to LinkedIn.

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