Logo Design
A logo is a file format problem as much as a design problem
Most logo disappointments aren't about taste - they're about receiving a single PNG that looks fine on a business card and breaks the moment someone needs a transparent version, a single-color version for embroidery, or a small favicon-sized version that turns into an illegible blob. AINEXO's logo packages are scoped around the actual ways a logo gets used, not just the first presentation slide.
What's in the package
- Primary logo in vector format (SVG/AI) - scales to any size without quality loss
- A simplified icon/mark version for favicons, app icons and social profile pictures, where fine detail disappears
- Single-color (black and white) version for stamping, embroidery or low-cost print
- PNG exports at standard web sizes with transparent backgrounds
- A short usage note: minimum size, clear space, and what not to do to it
Process
1. Short brief
What the business does, who it's for, 2-3 competitor or reference logos you like or specifically don't want to resemble.
2. Concepts
2-3 distinct directions - deliberately not a dozen, since more options tend to produce a harder, worse decision rather than a better one.
3. Refinement
Two rounds of revision on your chosen direction.
4. Delivery
All file formats and the usage note, yours to keep regardless of future work with us.
Pricing and timeline
Rs 15,000-45,000 depending on how many concept directions and revision rounds you need. Typical turnaround: 1-2 weeks. If you're also building a website with us, logo work can run in parallel with early wireframing so launch isn't delayed waiting on final files.
Related
Full Branding & Brand Identity · Graphic Design · All services