Pakistan

PPC Management Services

What PPC management actually means at AINEXO

"PPC management" gets used loosely to describe everything from a single campaign setup to full ongoing optimization. We're specific: this service covers ongoing management of live campaigns - bid adjustments, audience refinement, ad copy testing, and monthly reporting - for accounts already running or being launched fresh in your name.

What's included

Campaign structure across Google Search, Google Display, and Meta (Facebook/Instagram) - built to your budget, not a generic template
Conversion tracking wired to real actions - form submits, WhatsApp clicks, calls - not just landing-page views
Weekly bid and budget adjustments based on actual performance data, not a fixed "set and forget" schedule
Ad copy and creative testing with a defined process for retiring underperforming variants
Negative keyword and audience exclusion maintenance, ongoing

Our process

1. Account audit or fresh setup

If you have an existing account, we audit it first and tell you honestly what's salvageable versus what needs rebuilding. New accounts get a structure built around your actual budget and goals.

2. Tracking verification

Before spending a rupee on ads, we confirm conversion tracking actually fires correctly - a shocking number of accounts run for months with broken tracking nobody noticed.

3. Launch and monitor

First two weeks get closer daily attention while we gather enough data to make real optimization decisions rather than guesses.

4. Monthly reporting

A written summary of spend, cost per lead, and what changed in the account and why - alongside standing access to your own ad platform dashboards.

Industries we've applied this to

Real estate listings, e-commerce product launches, B2B service lead generation, and local service businesses (clinics, education centers) each need a different campaign structure - a real estate campaign optimizing for form fills looks nothing like an e-commerce campaign optimizing for purchases, and we scope accordingly rather than reusing one structure everywhere.

Pricing

Management fee: Rs 25,000-70,000/month depending on number of active campaigns and platforms, separate from ad spend (which is paid directly to Google/Meta, never marked up).

Google Ads Management · Meta Ads · Lead Generation · All services

Frequently asked questions

Do you manage both Google and Meta ads, or just one platform?

Both, either together or separately depending on where your audience actually is - we'll recommend based on your industry rather than defaulting to whichever is easier for us to manage.

What if our current PPC account is a mess?

We audit it first and tell you honestly whether it's worth rebuilding from scratch or fixable incrementally - sometimes a full restart is genuinely faster than untangling years of ad-hoc changes.

How do you measure success?

Cost per lead and cost per sale, tied to real conversion actions - not impressions or clicks alone, which tell you reach but not results.

Is there a minimum ad spend to make this worthwhile?

Realistically Rs 50,000+/month in actual spend - below that, campaigns rarely gather enough data to optimize meaningfully, and organic channels may be a better first investment.

Do you write the ad copy too?

Yes - copy and creative direction are part of the service, tested and iterated based on real performance.

How often do you report?

Monthly written summaries, with standing access to your own ad accounts in between so you're never waiting on us to check a number.

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