Run this checklist every month. Use official tools (GSC, GA4, PageSpeed). Do not invent scores or traffic charts on the marketing site.
Links & structure
- Crawl for broken internal links
- Confirm hub ↔ spoke links (Enterprise OS, Global 2030, Blueprint, Execution)
- Update sitemap lastmod for changed pages
Search Console
- Coverage / indexing issues
- Query opportunities for content plan
- Core Web Vitals field data
Performance & a11y
- Spot-check Lighthouse on home, services, quote, AI tools
- Targets: Performance / A11y / Best Practices / SEO ≥ 95
AEO / GEO / Traffic
- Review AI answer citations qualitatively (ChatGPT / Perplexity / AI Overviews)
- Confirm FAQ schema on money pages
- Check Organic Analytics Playbook queries
- Open Phase Priority + Requirements Complete